Developing a coherent marketing mix: Learn how to create a well-rounded marketing mix for a new product or service.
🎯 Did you know that a well-rounded marketing mix is key to a successful product launch?
In this course, we will explore the concept of the marketing mix and its importance in achieving marketing objectives. We will delve into the four P's of marketing - Product, Price, Place, and Promotion - and how they can be effectively combined to create a coherent marketing strategy.
📚 Lesson 1: Understanding the Marketing Mix
The marketing mix is a combination of factors that can be controlled by a company to influence consumers to purchase its products. It consists of the 4 P's:
1. Product: What you are selling
2. Price: How much you are selling it for
3. Place: Where it is being sold
4. Promotion: How you communicate about it
📚 Lesson 2: The Importance of a Coherent Marketing Mix
A coherent marketing mix is crucial for achieving marketing objectives. It ensures that all elements of marketing are aligned and work together to deliver a consistent message to consumers. This can lead to increased sales, improved brand recognition, and customer loyalty.
📚 Lesson 3: Case Study Analysis
In this lesson, we will analyze how a selected organization develops a marketing mix for a new product. This will provide practical insights into how the theory of the marketing mix is applied in real-world scenarios.
📚 Lesson 4: Practical Exercises
To consolidate your learning, you will be given the opportunity to develop a marketing mix for a hypothetical new product or service. This will allow you to apply the concepts learned in the course and gain hands-on experience in developing a coherent marketing mix.
By the end of this course, you will have a solid understanding of the marketing mix and how to develop a coherent marketing strategy for a new product or service. This knowledge will be invaluable in helping you achieve your marketing objectives.