They are part of a larger system known as the business environment, which includes a variety of external factors that can significantly impact their operations. Let's delve into these factors.
Political factors are all about how and to what degree a government intervenes in the economy or a certain industry. This can include government policy, political stability or instability, corruption, foreign trade policy, tax policy, labor law, environmental law, and trade restrictions.
A change in government often brings changes in policy. If a new government is elected and they decide to increase taxes for businesses, this would be a political factor that could significantly impact a business's bottom line.
Legal factors are related to the laws and regulations with which businesses must comply. These can include employment laws, health and safety regulations, consumer protection laws, and competition laws.
If a business fails to comply with health and safety regulations, it could face hefty fines or even be forced to cease operations. Therefore, it's crucial for businesses to understand and adhere to all relevant laws and regulations.
Social factors refer to the attitudes, beliefs, opinions, and behaviors of people in the society where the business operates. These can include consumer attitudes towards a product or service, changing lifestyle trends, population growth rate, age distribution, career attitudes, and health consciousness.
A business selling meat products would need to be aware of increasing vegetarianism and veganism in society. They might need to adapt their product range to cater to changing consumer preferences.
In conclusion, understanding these factors is crucial for businesses to thrive and succeed. It allows them to anticipate potential challenges and seize opportunities, ultimately giving them a competitive edge.