BBA in Business Management and Marketing

Unit 1: Communication in an Organisation

9 Parts

Introduction

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Organisational communication: Importance and practices for effective communication within an organization.

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Personal communication skills: Understanding and improving interpersonal communication skills.

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Team communication: How management can support effective communication within teams and other groups.

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External communication: Strategies and tools for effective communication with external stakeholders.

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Communication barriers: Identifying and addressing obstacles to effective communication.

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Communication styles: Understanding different communication styles and their impact.

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Communication tools: Evaluating and utilizing tools and approaches for effective communication.

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Workplace communication improvements: Planning and implementing strategies to enhance workplace communication.

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Unit 2: Leadership and Organisation

11 Parts

Introduction

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Leadership qualities and characteristics

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Different skills and characteristics of successful leaders

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Impact of different leadership styles on organizations

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Research on current theories, models, and principles of leadership

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Discrimination between leadership skills needed for different tasks and levels in organizations

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Usefulness evaluation of leadership theories, models, and principles

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Analysis of leadership skills required for specific situations

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Influence of an organization's objectives on choice of leadership style

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Evaluation of suitable leadership styles for different industries and sectors

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Evaluation of suitable leadership styles for different industries and sectors

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Unit 3: Financial Awareness

9 Parts

Introduction

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Financial information: The need for financial information, its purpose, limitations, and stakeholders interested in the information.

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Accounting arrangements and conventions: The accounting frameworks and regulations used by organizations.

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Principles and standards: The principles and standards used to produce accounting and financial information.

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Published financial information: The uses of published financial information.

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Management accounting practices: How organizations use management accounting practices.

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Financial commentary: The interpretation and analysis of published financial information.

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Main items commented on: The key elements that are discussed in financial commentary.

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Trends in accounting information: Identifying trends in published accounting information.

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Unit 4: Managing Change

4 Parts

Introduction

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Research and analysis of issues related to organizational change: Identifying and analyzing the impact of change on the organization's resources, explain.

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Stakeholder involvement in planning and supporting change: Providing reasons and recommendations for a team approach to managing change, considering.

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Planning the implementation and evaluation of a change process: Producing plans to prepare the organization for change and support implementation.

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Unit 5: Business Operations

9 Parts

Introduction

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Business processes and their importance in achieving business goals and objectives: Understanding the different functions within an organization.

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Mapping organizational processes: Reviewing and analyzing the methods and approaches used to map out the various processes within an organization.

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The impact of business goals and objectives on operations: Exploring how the mission, aims, and objectives of an organization influence its structure.

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Approaches to goal setting: Analyzing different approaches to setting goals for organizations and understanding their effectiveness.

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Setting SMART objectives: Learning how to set specific, measurable, achievable, relevant, and time-bound objectives to ensure clarity and focus.

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Developing operational plans: Creating plans that support the achievement of organizational goals and objectives.

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Using SMART objectives in operational planning: Incorporating SMART objectives into the development and implementation of operational plans.

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Monitoring and controlling plans: Establishing systems to monitor and control the progress of operational plans and ensure that objectives are being.

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Unit 6: Developing Teams

7 Parts

Introduction

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Team characteristics: Identifying the attributes of a successful team.

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Theoretical models and approaches: Reviewing different models and approaches used to evaluate teams.

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Motivational factors: Assessing the factors that affect team motivation.

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Setting team objectives: Identifying different approaches to setting objectives for teams.

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Monitoring and evaluating team performance: Evaluating methods for monitoring and evaluating team performance.

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Recommendations for improving team performance: Producing recommendations on how to improve team performance.

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Unit 7: Responding to the changing Business environment

5 Parts

Introduction

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Factors influencing business: Understand different approaches to analyzing macro and micro environments and identify external factors and trends affecting business

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Responses to external factors: Recommend strategies to respond to external factors and trends in order to positively impact business performance.

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Integrated approach to business development: Identify organizational changes to counteract negative environmental factors and use case examples.

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Changing relationship between private and public sector: Explain changes in the relationship between business, government, and the public sector.

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Unit 8: Effective Decision Making

4 Parts

Introduction

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Review relevant issues: Analyze stakeholder needs and expectations for different business cases and research relevant information.

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Explore decision-making approaches: Evaluate processes for obtaining information, make decisions based on g

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Recommend approaches to improve decision making: Plan, communicate, and oversee new approaches, and develop measures to evaluate the effectiveness

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Unit 9: Business Development

12 Parts

Introduction

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Role of planning in developing new business streams: Understand the importance of planning in business development and how it contributes

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TOWS matrix and response identification: Learn how to use the TOWS matrix to identify appropriate responses to future opportunities or threats.

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Business planning links: Recognize the connections between marketing, finance, HR, and operations in the business planning process.

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Research into demand and market potential: Conduct thorough research to assess market demand and potential for a new business venture.

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Opportunities matrix and strategy development: Create an opportunities matrix to support the development of strategies and responses to external threat.

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Primary and secondary research for opportunity sizing: Utilize both primary and secondary research methods to determine the size of a potential opportunity.

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Tangible and intangible resources for development strategy: Identify existing and required resources, both tangible and intangible, to support.

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Business model development: Develop a comprehensive business model that aligns with the chosen development strategy.

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Sales measures and key success factors: Define sales measures and key success factors to track progress and evaluate the effectiveness of the business

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Pitch preparation and delivery: Prepare and deliver a persuasive pitch to raise support and finance for the development strategy.

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Feedback incorporation and improvement: Gather feedback on the development strategy and make necessary improvements based on the received feedback.

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Unit 10: Business Models and Growing Organisations

4 Parts

Introduction

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Examine growth options and resource implications: Understand the differences between strategy and a plan, explore different approaches to business .

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Develop an appreciation of different business models: Analyze different business models and their revenue streams, identify ways to measure business.

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Evaluate environmental scanning and growth options analysis: Use environmental scanning to identify business opportunities, analyze successful business.

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Unit 11: Customer Management

5 Parts

Introduction

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Different ways of dealing with customers: Analyze customer behavior and identify patterns and differences in approach.

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Customer segmentation: Identify target groups and segment customers.

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Customer retention skills and practices: Appraise CRM and customer relationship marketing activities, explain and provide examples of customer retention.

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Customer-centered organizations: Research customer-centered organizations across different industries and evaluate their approaches, and create recommendations.

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Unit 11: Risk Management and Organisations

4 Parts

Introduction

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Review organisations risk tolerance in different environments: Identify and evaluate different business environments and their associated risks.

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Develop skills to identify and assess the risk profiles of organisations: Produce a risk profile for an organisation.

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Investigate how innovation can be used to reduce risk aversion in growing organisations: Analyse the possible risks of innovation in an organisation.

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Unit 12: Business Ethics and Corporate Social Responsibility

7 Parts

Introduction

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Ethical issues in business: Understand different ethical dilemmas that can arise in business and how to navigate them.

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Importance of corporate social responsibility: Recognize the significance of CSR in business and its impact on stakeholders and society.

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Ethical decision-making: Learn frameworks and strategies for making ethical decisions in business situations.

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Sustainable and socially responsible business practices: Acquire knowledge and skills to develop and implement sustainable and socially responsible business practices.

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Assessment Brief

0.25 MB

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Submit Assessment of Unit Business Ethics and Corporate Social Responsibility

1 Questions

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Passed grade: 50/100

Attempts: 0/3

Unit 13: Project Management

11 Parts

Introduction

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Fundamentals of project management: Understand the basic principles and concepts of project management.

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Planning and organizing projects: Learn how to create project plans and organize tasks and resources effectively.

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Controlling projects: Develop skills in monitoring project progress, identifying and addressing issues, and ensuring project objectives are met.

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Project scoping: Learn how to define project scope and set clear goals and deliverables.

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Scheduling: Develop the ability to create project schedules, set realistic timelines, and manage project deadlines.

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Budgeting: Learn how to estimate project costs, create budgets, and track expenses.

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Risk management: Develop skills in identifying and managing project risks to minimize potential issues.

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Team coordination: Learn how to effectively communicate and collaborate with project team members to ensure successful project execution.

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Assessment Brief

0.25 MB

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Submit Assessment of Unit Project Management

1 Questions

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Passed grade: 50/100

Attempts: 0/3

Unit 14: Supply Chain and Operations Management

9 Parts

Introduction

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Principles of supply chain management: Study and understand the fundamental principles and concepts of supply chain management.

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Operational efficiency: Learn how supply chain management can impact operational efficiency and identify strategies to improve it.

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Logistics management: Develop skills in managing the movement of goods and materials through the supply chain.

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Inventory management: Learn techniques for effectively managing inventory levels to meet customer demand while minimizing costs.

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Procurement management: Gain knowledge and skills in sourcing and purchasing goods and services to support business operations.

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Production management: Understand the principles of production management and learn how to optimize production processes for efficiency.

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Assessment Brief

0.25 MB

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Submit Assessment of Unit Supply Chain and Operations Management

1 Questions

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Passed grade: 50/100

Attempts: 0/3

Unit 14: Global Marketing Management

10 Parts

Introduction

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Introduction to Global Marketing: Understanding the basics of global marketing and its importance in today's interconnected world.

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Cultural Sensitivity and Adaptation in Global Marketing: Recognizing and respecting cultural differences and adapting marketing strategies accordingly.

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International Market Entry Strategies: Exploring various approaches and methods for entering international markets, such as exporting, licensing, join.

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Market Research and Analysis in Global Marketing: Conducting thorough market research and analysis to identify opportunities, understand consumer behavior.

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Global Branding and Positioning: Developing and managing a strong global brand identity and positioning it effectively in different markets to create.

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Global Marketing Communication: Understanding the challenges and strategies involved in communicating effectively across different cultures and language.

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Global Marketing Ethics and Corporate Social Responsibility: Considering ethical and social responsibility aspects in global marketing practices.

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Assessment Brief

0.25 MB

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Submit Assessment of Unit Global Marketing Management

1 Questions

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Passed grade: 50/100

Attempts: 0/3

unit 15: Consumer Behaviour and Insights

10 Parts

Introduction

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Fundamentals of Consumer Behavior: Understanding the basic principles and theories that drive consumer behavior in the marketplace.

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Psychological Factors Influencing Buying Decisions: Exploring the psychological factors such as perception, motivation, and attitudes that influence.

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Research Methods for Consumer Insights: Learning various research methods and techniques used to gather consumer insights, including surveys, interview.

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Market Segmentation: Understanding the process of dividing the consumer market into distinct groups based on their characteristics, needs, and prefer.

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Consumer Decision-Making Process: Examining the stages that consumers go through when making purchasing decisions, including problem recognition.

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Consumer Motivation: Understanding the underlying motives and needs that drive consumers to make specific buying decisions and how marketers can tap.

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Consumer Perception: Exploring how consumers perceive and interpret marketing messages, products, and brands, and how these perceptions influence.

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Assessment Brief

0.27 MB

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Submit Assessment of Unit Consumer Behaviour and Insights

1 Questions

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Passed grade: 50/100

Attempts: 0/3

Unit 16: Digital Marketing Strategies

10 Parts

Introduction

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Understanding Digital Marketing Channels: Learn about the various channels used in digital marketing and how they can be effectively utilized.

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SEO and Content Marketing: Gain knowledge about search engine optimization (SEO) techniques and content marketing strategies to improve website visible.

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Social Media Marketing Strategies: Explore different social media platforms and understand how to create effective marketing campaigns to engage.

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Email Marketing and Automation: Learn the fundamentals of email marketing and automation tools to effectively communicate with customers and nurture.

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Analytics and Data-driven Decision Making: Understand the importance of analytics in digital marketing and learn how to analyze data to make informed.

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Mobile Marketing: Explore the world of mobile marketing and learn how to create mobile-friendly campaigns to reach and engage with smartphone users.

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Conversion Rate Optimization: Discover techniques to optimize website design, user experience, and persuasive copywriting to increase conversion rate.

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Assessment Brief

0.26 MB

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Submit Assessment of Unit Digital Marketing Strategies

1 Questions

Min

Passed grade: 50/100

Attempts: 0/3

BBA in Business Management and Marketing

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