Introduction

1- Introduction 2- Marketing Concepts and Orientations: Analyze different marketing concepts and orientations to understand their role in the success of an organization. 3- Marketing Function and Interrelation with Other Units: Evaluate the key elements of the marketing function and how they interrelate with other function. 4- Strategic Marketing Planning: Understand external and internal environmental audits for designing marketing planning and evaluate the determinants. 5- Customer Relationship Management: Evaluate the role of customer relationship management in developing an effective marketing approach. 6- The Marketing Mix and Extended Marketing Mix: New Product or Service Development, Distribution Strategy, and Pricing Strategies 🚀. 7- Introduction 8- Consumer Behavior: Understanding the psychological, sociological, structural, and cultural factors that influence buying behavior. 9- Marketing Programs: Evaluating the role of consumer behavior in developing effective marketing programs. 10- Theories and Models: Evaluating the impact of appropriate theories, concepts, and models that influence and impact consumer decision-making processes. 11- Customer Insight: Analyzing the concepts and processes of developing customer insight in different contexts, including digital contexts. 12- Consumer Experience: Analyzing the relationship between consumer behavior, consumer experience, and consumer communication. 13- Relationship Management: Developing a plan to enhance customer experience and customer relationship management. 14- Communication Strategy: Analyzing the elements of an effective consumer communications strategy, including digital media strategies to manage customer. 15- Metrics: Evaluating a range of metrics to measure the success of the communication strategy to manage customer relationships. 16- Introduction 17- Digital Marketing Integration: Understanding how digital marketing integrates with offline marketing concepts and applications. 18- Digital Strategy Development: Developing goals and objectives for digital and social media strategy. 19- Customer Relationship Building: Analyzing a digital marketing strategy for building customer relationships with the brand and organization. 20- Social Media Campaign Integration: Understanding how to develop an integrated social media campaign for a strategic relationship with customers. 21- Data Collection and Analysis: Developing an integrated approach to data collection, analysis, and extraction of insights across all channels. 22- E-commerce Business Models: Analyzing and evaluating e-commerce based business models for revenue generation. 23- Digital Communications Tools: Evaluating various digital communications tools and platforms that can be used to enhance customer experience. 24- Internal and External Environment Analysis: Analyzing how the changing dynamics of the internal and external environments influence the future direct. 25- Digital Marketing Mix: Analyzing the role of digital marketing within the extended marketing mix- 7 Ps. 26- Introduction 27- Principles of strategic marketing management: Understanding the role of strategic marketing in an organization, analyzing the processes involved, evaluation. 28- Key innovative business drivers for organizational success: Evaluating the relevance of the organization's mission and values in a dynamic environment. 29- Models and process of analyzing business environment and design of strategic marketing in different contexts: Comparing and contrasting tools to under. 30- Process of implementation of strategic marketing in different contexts: Examining the segments, targets, and brand positioning for a product or service. 31- Introduction 32- Brand concept: Understanding the definition and elements of a brand. 33- Brand management: Developing strategies to establish and maintain a brand's identity and reputation. 34- Brand equity: Understanding the value and impact of a brand on organizational success. 35- Corporate branding: Analyzing the relationship between corporate communication and individual product branding. 36- Brand personality: Analyzing the personality traits associated with a brand or organization. 37- Sustainability and CSR: Evaluating the role of corporate social responsibility and sustainability practices in branding. 38- Brand positioning: Analyzing the factors that drive brand identity and positioning. 39- Models of brand equity: Evaluating different models of brand equity and their impact on organizational success. 40- Introduction 41- Research problem analysis: Understanding how to identify and appraise research problems. 42- Research methodology: Understanding how to evaluate and design appropriate research methodologies. 43- Research proposal development: Understanding how to create a research question, literature review, and methodology. 44- Data collection: Understanding how to collect data through interviews, surveys, and questionnaires. 45- Referencing: Understanding how to properly reference sources in research projects. 46- Statistical analysis using SPSS: Understanding how to use SPSS for statistical analysis. 47- Qualitative data analysis: Understanding how to analyze qualitative data and draw conclusions from it. 48- Introduction and Background: Provide an overview of the situation, identify the organization, core business, and initial problem/opportunity. 49- Consultancy Process: Describe the process of consultancy development, including literature review, contracting with the client, research methods. 50- Literature Review: Define key concepts and theories, present models/frameworks, and critically analyze and evaluate literature. 51- Contracting with the Client: Identify client wants/needs, define consultant-client relationship, and articulate value exchange principles. 52- Research Methods: Identify and evaluate selected research methods for investigating problems/opportunity and collecting data. 53- Planning and Implementation: Demonstrate skills as a designer and implementer of an effective consulting initiative, provide evidence of ability. 54- Principal Findings and Recommendations: Critically analyze data collected from consultancy process, translate into compact and informative package. 55- Conclusion and Reflection: Provide overall conclusion to consultancy project, reflect on what was learned about consultancy, managing the consulting. 56- Understand how to apply solutions to organisational change.