Understand environmental forces impacting organizations: Analyze key internal and external forces.

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Understand environmental forces impacting organizations: Analyze key internal and external forces.


The Power of Environmental Forces on Organizations

To fully grasp the magnitude of the influence that environmental forces can exert on organizations, it's key to break down this broad concept into its two components: internal and external forces.

🌐 Internal Forces

These are factors that are within the organization's control. They might include organizational culture, the company's financial resources, its human capital, and the organizational structure.

For instance, consider a tech startup with a culture that fosters innovation. This internal force can have a profound impact on the outputs of the organization. Likewise, the financial resources available within a company can determine its ability to invest in new technologies or expand into new markets.

Company A has a strong financial reserve, which allows it to invest in advanced technologies and hire top professionals to stay competitive in the market.


🌐 External Forces

These are factors that organizations have little to no control over. Such forces might include shifts in the economic climate, political or legal changes, technological advancements, social trends, and the state of the market in which the company operates.

Take a retail company operating during the COVID-19 pandemic. The sudden, unexpected shift in consumer behavior towards online shopping is an external force that compelled many brick-and-mortar businesses to pivot their strategies and make a swift transition to e-commerce.

Retail Company B had to adapt quickly during the COVID-19 pandemic, switching from brick-and-mortar operations to establish a strong e-commerce presence due to the shift in consumer behavior.


The Changing Landscape of HRM

Understanding both internal and external forces is crucial for Human Resource Management (HRM) to navigate the contemporary business landscape effectively. Faced with a rapidly changing environment, HRM must evolve and adapt to meet these new challenges.

🔄 Adaptation to Internal Forces

HRM must be responsive to internal changes. For instance, a shift in organizational culture towards remote work requires HRM to devise new strategies for employee engagement, communication, and collaboration.

HRM in Company C introduced new policies for remote work, organized virtual team-building events, and implemented digital tools for effective communication to adapt to the new remote work culture.


🔄 Adaptation to External Forces

Similarly, HRM must also respond to external changes. An example would be legislation around data protection, like the GDPR in the EU, which necessitates changes in how HRM handles employee data.

Due to the introduction of GDPR, HRM in Company D had to revamp their data management policies to ensure they're compliant with the new regulation.


In essence, the HRM of today must maintain its readiness to adapt to diverse environmental forces and ensure the organization's survival and success amid a constantly changing landscape.


Analyze the internal environmental forces impacting organizations:


Analyze the internal environmental forces impacting organizations

Understanding the internal environmental forces that impact organizations is crucial for assessing their strengths and weaknesses, as well as identifying areas for improvement. By analyzing the organizational structure, culture, HR practices, and employee demographics and skillsets, organizations can gain valuable insights into their internal dynamics and make informed decisions to drive success.


Identify the organizational structure and culture

The first step in analyzing internal environmental forces is to identify the organizational structure and culture. Organizational structure refers to the way in which an organization is designed and how its various departments, teams, and individuals are organized and interact with each other. On the other hand, organizational culture refers to the shared values, beliefs, and norms that guide the behavior and actions of individuals within the organization.

Example: A multinational technology company has a matrix organizational structure, where employees are organized into both functional teams (e.g., marketing, finance) and cross-functional teams (e.g., product development, project management). The organizational culture emphasizes collaboration, innovation, and continuous learning.


Assess the strengths and weaknesses of the organization

Once the organizational structure and culture are identified, it is essential to assess the strengths and weaknesses of the organization. This analysis helps identify areas where the organization excels and areas where improvements are needed.

Example: An analysis of a retail company reveals that one of its strengths is its strong brand reputation in the market. However, a weakness is its slow decision-making process due to a hierarchical organizational structure, which impacts agility and responsiveness to market changes.


Evaluate the effectiveness of current HR practices and policies

Analyzing the effectiveness of current HR practices and policies is another crucial step in understanding internal environmental forces. This assessment involves examining various aspects of HR, such as recruitment, training and development, performance management, compensation, and employee relations.

Example: In a manufacturing company, an evaluation of HR practices reveals that the training and development programs are highly effective in enhancing employee skills. However, the performance management system is lacking clear performance goals and regular feedback, which impacts employee motivation and productivity.


Examine the employee demographics and skillsets

To complete the analysis of internal environmental forces, it is important to examine the employee demographics and skillsets within the organization. This involves gathering data on factors such as age, gender, educational background, experience, and technical skills possessed by the employees.

Example: A healthcare organization discovers that a significant portion of its workforce is approaching retirement age, resulting in a potential knowledge gap and shortage of experienced employees in the future. Additionally, the examination of employee skillsets reveals a need for upskilling in emerging technologies to keep up with industry trends.

By conducting a thorough analysis of the internal environmental forces impacting organizations, valuable insights can be gained to drive strategic decision-making and improve overall organizational effectiveness. It allows organizations to build on their strengths, address weaknesses, and adapt to changing internal dynamics for long-term success.


Analyze the external environmental forces impacting organizations:


The external environment plays a crucial role in shaping an organization's success. By analyzing the key external forces, organizations can gain insights into the opportunities and threats that exist in the market. In this step, we will delve into the different factors that impact organizations externally, including economic, political and legal, social and cultural, and technological forces.

Economic Factors:

Economic factors encompass the conditions in the market and the level of competition. These influences can significantly impact an organization's operations, profitability, and growth potential. It is essential to identify and understand these factors to adapt to market changes effectively.

One example of an economic factor is market conditions. 👉 Did you know that during a recession, consumer spending tends to decrease, causing organizations to face challenges in generating revenue? By analyzing market conditions, organizations can adapt their strategies to meet changing consumer needs and preferences.

Competition is another critical economic factor to consider. By assessing competitors' strengths, weaknesses, and market share, organizations can develop strategies to differentiate themselves and maintain a competitive edge. For instance, a retail company can analyze competitors' pricing and promotional strategies to optimize their own pricing structure and marketing efforts.

Political and Legal Factors:

Political and legal factors encompass government regulations, policies, and employment laws that impact organizations. These factors can influence an organization's operations, decision-making, and long-term sustainability.

Government regulations play a significant role in various industries. For example, in the food industry, organizations must comply with food safety regulations to ensure consumer health and maintain their reputation. Failure to comply with these regulations can lead to fines, legal issues, and loss of customer trust.

Employment laws are another critical aspect of political and legal factors. Organizations must comply with laws related to labor rights, workplace safety, and diversity and inclusion. Failure to do so can result in legal consequences, damage to the organization's reputation, and difficulties attracting and retaining top talent.

Social and Cultural Factors:

Social and cultural factors relate to societal trends, values, and changes in consumer behavior. These factors impact consumer preferences, demands, and expectations, ultimately influencing an organization's products, services, and brand image.

One example of a social and cultural factor is societal trends. For instance, the increasing focus on sustainability and environmental responsibility has led many organizations to adopt eco-friendly practices. By analyzing these trends, organizations can align their strategies and offerings with the changing preferences of their target market.

Values and beliefs also play a role in shaping consumer behavior. Organizations need to understand the values of their target market and ensure their products or services align with those values. For instance, a company that promotes inclusivity and diversity may attract a broader customer base and enhance brand loyalty among consumers who share those values.

Technological Factors:

Technological factors encompass advancements, innovations, and the impact of technology on organizations and industries. Understanding these factors is crucial for organizations to stay competitive and leverage technology to their advantage.

One example of a technological factor is the rapid advancements in digital technology. Organizations must adapt to the digital landscape to remain relevant and meet customer expectations. This could involve implementing e-commerce platforms, utilizing data analytics for customer insights, or leveraging artificial intelligence for process optimization.

Innovation is another critical technological factor. Organizations that embrace innovation can gain a competitive advantage by developing new products, services, or processes. For example, companies like Apple and Tesla are known for their continuous innovation, which has allowed them to disrupt and dominate their respective industries.

By analyzing the external environmental forces impacting organizations, organizations can identify potential opportunities and threats, adapt their strategies, and position themselves for success in a rapidly changing business environment. Understanding economic, political and legal, social and cultural, and technological factors provides a holistic view of the external forces that organizations must navigate.


Identify the key internal and external forces impacting organizations:


Organizations are influenced by various internal and external forces that shape their performance and HR practices. To gain a comprehensive understanding of these forces, it is crucial to analyze both the impact of internal factors within the organization and external factors that exist outside its boundaries. By identifying and examining these forces, organizations can better navigate the challenges and opportunities presented to them.

Determining the impact of internal forces on organizational performance and HR practices

Internal forces refer to the factors that originate within the organization itself and have a direct impact on its performance and HR practices. These forces can include elements such as organizational culture, leadership styles, employee morale, and operational processes.

🔎 Example: Organizational Culture
Organizational culture plays a significant role in shaping an organization's performance and HR practices. A positive and inclusive culture can lead to increased employee engagement, productivity, and retention. Conversely, a toxic or dysfunctional culture can hamper performance, hinder innovation, and lead to high turnover rates. By analyzing the impact of organizational culture, organizations can identify areas for improvement, implement cultural changes, and enhance overall performance.

🔎 Example: Leadership Styles
Leadership styles within an organization can also have a profound impact on its performance and HR practices. Effective leadership that promotes trust, empowerment, and open communication can foster a positive work environment and drive employee motivation. On the other hand, autocratic or micromanaging leadership styles may create a culture of fear and stifled creativity, resulting in decreased performance and employee satisfaction. By assessing leadership styles, organizations can identify areas for leadership development and create a more conducive work environment.

Determining the impact of external forces on organizational performance and HR practices

External forces encompass factors that exist outside the organization's boundaries but have a significant influence on its performance and HR practices. These forces can include economic conditions, technological advancements, legal and regulatory changes, market trends, and competition.

🔎 Example: Economic Conditions
Economic conditions, such as recessions or economic growth, can have a direct impact on an organization's performance and HR practices. During economic downturns, organizations may face challenges such as reduced consumer spending, increased competition, and cost-cutting measures. This can result in layoffs, downsizing, and a focus on efficiency. Conversely, during economic growth periods, organizations may experience increased demand, expansion opportunities, and the need to attract and retain talent to support growth. By analyzing economic conditions, organizations can adapt their strategies to mitigate risks and capitalize on opportunities.

🔎 Example: Technological Advancements
Technological advancements are continuously shaping the business landscape and impacting organizational performance and HR practices. Organizations must embrace and leverage technology to remain competitive and meet the changing expectations of customers and employees. For example, the adoption of artificial intelligence (AI) and automation can enhance operational efficiency, streamline HR processes, and enable data-driven decision-making. However, organizations must also be mindful of potential challenges such as job displacement and the need for upskilling and reskilling employees.

Identifying interdependencies or relationships between internal and external forces

While internal and external forces are distinct, they often interact and influence each other. Identifying the interdependencies and relationships between these forces is essential to gain a holistic understanding of their impact on organizational performance and HR practices.

🔎 Example: Organizational Restructuring
An external force such as increased competition or market disruption may prompt an organization to undergo internal restructuring. This restructuring could involve changes in leadership, processes, or organizational structure to adapt to the external forces and improve performance. Conversely, a successful internal restructuring effort can position an organization to better navigate external forces and maintain a competitive advantage.

🔎 Example: Workforce Demographics
External factors such as demographic shifts can influence an organization's internal HR practices. For instance, an aging population may require organizations to adapt their recruitment and retention strategies to attract and retain older workers. Understanding the interplay between external demographic trends and internal HR practices allows organizations to align their workforce strategies with changing external realities.

In conclusion, by identifying the key internal and external forces impacting organizations, organizations can gain valuable insights into the factors that shape their performance and HR practices. This analysis enables organizations to proactively respond to challenges, capitalize on opportunities, and create a work environment that fosters success.






Evaluate the significance and potential impact of the identified forces:


In order to understand the environmental forces impacting organizations, it is essential to evaluate the significance and potential impact of these forces. This step involves assessing the potential opportunities and threats posed by both internal and external forces, as well as determining the level of urgency or priority in addressing them.

Assess the potential opportunities and threats posed by the internal forces

Internal forces refer to factors within an organization that can influence its operations, strategies, and overall performance. These forces can include aspects such as organizational culture, leadership, structure, resources, and capabilities.

To evaluate the potential opportunities and threats posed by internal forces, organizations need to conduct a thorough analysis of their strengths and weaknesses. This can involve examining their core competencies, competitive advantages, and areas for improvement. By identifying and leveraging internal opportunities, organizations can enhance their performance and achieve sustainable growth. On the other hand, understanding and mitigating internal threats can help organizations avoid potential pitfalls and challenges.

For example, a manufacturing company may identify an internal opportunity in its strong research and development capabilities. By leveraging this strength, the company can develop innovative products and gain a competitive edge in the market. Conversely, the company may also identify an internal threat in its outdated production infrastructure. By addressing this weakness, the company can prevent production bottlenecks and improve operational efficiency.

Evaluate the potential opportunities and threats posed by the external forces

External forces refer to factors outside of an organization's control that can impact its operations and strategies. These forces can include economic conditions, technological advancements, regulatory changes, market trends, and competitive pressures.

Assessing the potential opportunities and threats posed by external forces requires organizations to monitor and analyze the external environment. This can involve conducting market research, competitor analysis, and industry assessments. By understanding external opportunities, organizations can identify emerging markets, customer needs, and industry trends. Similarly, by recognizing external threats, organizations can proactively respond to changes in the business landscape and mitigate potential risks.

For instance, a technology company may identify an external opportunity in the growing demand for cloud services. By capitalizing on this trend, the company can expand its product offerings and increase its market share. On the other hand, the company may also identify an external threat in the increasing government regulations regarding data privacy. By proactively addressing these regulations and ensuring compliance, the company can avoid legal issues and maintain its reputation.

Determine the level of urgency or priority in addressing these forces

Once the potential opportunities and threats posed by both internal and external forces have been identified, organizations need to determine the level of urgency or priority in addressing them. This involves evaluating the potential impact of these forces and their timeline for occurrence.

Organizations can prioritize these forces based on their potential impact on the organization's objectives, strategies, and stakeholders. Factors such as the magnitude of the opportunity or threat, the likelihood of its occurrence, and its potential consequences can influence the level of urgency. By prioritizing these forces, organizations can allocate their resources effectively and address the most critical issues first.

For example, an airline company may identify an internal force of increasing fuel costs and an external force of rising competition from low-cost carriers. While both forces are significant, the airline company may determine that addressing the rising competition is of higher priority due to its immediate impact on market share and profitability. By focusing on addressing this force first, the company can implement strategies to differentiate itself from competitors and maintain its market position.

In conclusion, evaluating the significance and potential impact of the identified forces is crucial for organizations to understand the environmental forces impacting their operations. By assessing the potential opportunities and threats posed by internal and external forces and determining the level of urgency or priority in addressing them, organizations can make informed decisions, allocate resources effectively, and adapt to the changing business landscape.


Develop strategies and actions to address the identified forces:


Organizations operate in dynamic environments that are constantly changing. It is crucial for them to understand and adapt to the environmental forces that impact their operations. In order to effectively address these forces, organizations need to develop strategies and take specific actions. This step involves proposing changes to the organizational structure, culture, and HR practices based on the analysis conducted earlier, as well as developing strategies to leverage opportunities and mitigate threats posed by internal and external forces.

Propose changes to the organizational structure, culture, and HR practices

One key aspect of addressing environmental forces is to assess and modify the organizational structure, culture, and HR practices. This involves understanding how these internal elements can either enable or hinder the organization's ability to respond to external forces.

For example, if an organization identifies that its current hierarchical structure is impeding quick decision-making and adaptability, it may propose a shift towards a more decentralized or agile structure. This change could involve flattening the hierarchy, empowering employees at lower levels, and promoting more cross-functional collaboration.

Similarly, if the organizational culture is found to be resistant to change or lacking in innovation, strategies can be developed to foster a culture of continuous learning and adaptability. This may include initiatives such as implementing training programs, encouraging knowledge sharing, and rewarding creativity and risk-taking.

HR practices play a crucial role in aligning the workforce with the changing internal and external environment. For instance, if an analysis reveals that the organization needs to attract and retain talent with specific skills to address emerging opportunities or challenges, HR may need to revise recruitment strategies, revise job descriptions, and enhance employee development programs.

Develop strategies to leverage opportunities and mitigate threats

In addition to addressing internal factors, organizations must also develop strategies to leverage opportunities and mitigate threats posed by external forces. This requires a thorough understanding of the external environment, including market trends, competitor analysis, regulatory changes, and technological advancements.

For example, if a company operating in the retail industry identifies a growing trend towards e-commerce, it may develop a strategy to expand its online presence and enhance its digital marketing capabilities. This could involve investing in technology infrastructure, hiring experts in e-commerce, and developing partnerships with online marketplaces.

Similarly, if an analysis reveals a potential threat from a new competitor entering the market, strategies can be developed to strengthen the organization's competitive advantage. This may include improving product differentiation, enhancing customer service, or expanding into new markets.

Implement actions to align HR practices with the changing environment

Once the strategies have been developed, organizations need to implement specific actions to align HR practices with the changing internal and external environment. This involves translating the strategies into tangible initiatives, policies, and practices that will guide the behavior and decisions of employees.

For example, if a strategy is to enhance employee development programs to address emerging skill requirements, HR may need to design and deliver training programs, establish mentorship initiatives, or provide resources for self-directed learning.

It is important for organizations to ensure that the actions taken are aligned with the overall strategy and goals. Regular monitoring and evaluation of the implemented actions are essential to track progress and make adjustments if necessary. This enables organizations to stay responsive and adaptable in the face of ongoing changes in the environment.

In conclusion, developing strategies and actions to address environmental forces requires organizations to propose changes to the organizational structure, culture, and HR practices, as well as develop strategies to leverage opportunities and mitigate threats. By aligning HR practices with the changing environment, organizations can enhance their ability to adapt and thrive in dynamic markets.


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Class Sessions

1- Introduction 2- Understand environmental forces impacting organizations: Analyze key internal and external forces. 3- Describe the changing nature of HRM in response to environmental forces. 4- Explain the impact of globalisation and international forces on HR strategies and practices. 5- Explain the impact of demographical, social & technological trends on HR strategies and practices. 6- Explain the impact of government policy and legal regulation on HR strategies and practices. 7- Explain strategic contexts and terminology. 8- Carry out stakeholder analysis and environmental audit. 9- Identify the role of HR professionals in strategic planning. 10- Identify a range of organizational contexts. 11- Evaluate the application of an HR function in an organizational context in achieving set goals and objectives. 12- Introduction 13- Understand HR strategy development: Describe different approaches in developing HR strategy. 14- Identify links between HR strategy and organizational performance. 15- Identify the role of different concepts in creating high performing organizations. 16- Understand the nature of leadership: Identify the nature and approaches to the study of leadership. 17- Explain the significance of the leadership role in creating and sustaining high performing organizations. 18- Evaluate the contribution of HRM and HRD functions: Identify the aims, objectives, and practices of HRM and HRD. 19- Understand organizational dynamics. 20- Formulate strategies in different functions of HR Management and Development. 21- Promote professionalism and ethical approach to HRM and HRD practice: Describe the changing role of HR function in an organization. 22- Introduction 23- Contextual and environmental themes and trends: Explain relevant themes and trends in employee resourcing and talent management. 24- Strategic significance: Explain the importance of employee resourcing and talent management in achieving organizational goals. 25- Employment market variations: Explain how employment markets differ and the implications for organizations. 26- Long and short-term resourcing and talent planning: Propose methods for effective planning in both the long and short term. 27- Human Resource Planning Process: Explain the process of human resource planning. 28- Professional functions: Understand the various functions associated with talent and succession planning. 29- Theoretical perspective of learning and talent development: Explain the theoretical basis of learning and talent development. 30- Process and practices of learning and talent development: Understand the process and practices involved in learning and talent development. 31- Analyze the environmental context: Analyze the external factors influencing employee resourcing and talent management. 32- Evaluate learning and talent development: Assess the effectiveness of learning and talent development strategies. 33- Introduction 34- Understand linkages between performance, HR practices, and organizational performance: Identify linkages between HR practices and organizational performance. 35- Identify barriers and blockages to expected performance standards: Identify expected performance standards and barriers. 36- Analyze key HR and employment practices influencing employee performance. 37- Understand linkages between performance, HR practices, and organizational performance: Identify linkages between HR practices and organizational performance. 38- Introduction 39- Understand employee relations theoretical perspectives: Explain different theories and models related to employee relations. 40- Assess impact of environmental factors on employee relations: Analyze how external factors such as economic, social, and technological. 41- Explain the role of employment law: Understand the legal framework that governs employee relations and the rights and responsibilities of both employee. 42- Explain the role of government in employee relations: Understand how government policies and regulations influence employee relations. 43- Assess how changes in trade unionism have affected employee relations. 44- Explain the role of management in employee relations within an organization. 45- Evaluate the integration of employment relations processes and their impact on organizational outcomes. 46- Explain the concept of employee participation and involvement in the decision-making process. 47- Introduction 48- Identify suitable business issue: Choose a relevant topic for the project. 49- Analyze existing literature and HR policies: Review relevant literature and contemporary HR practices related to the chosen issue. 50- Set coherent aims and objectives: Define clear goals and justify the research methods to be used. 51- Select appropriate research method: Determine the most suitable research method for the chosen topic. 52- Undertake systematic analysis: Analyze quantitative and/or qualitative information and interpret the findings. 53- Formulate conclusions and recommendations: Develop conclusions and recommendations for improvement or development. 54- Develop persuasive business report: Create a logical and clear written argument consistent with the chosen discipline's traditions for senior management. 55- Write reflective account: Reflect on what has been learned during the project and how it can be applied in the future. 56- Introduction 57- Introduction and Background: Provide an overview of the situation, identify the organization, core business, and initial problem/opportunity. 58- Consultancy Process: Describe the process of consultancy development, including literature review, contracting with the client, research methods. 59- Literature Review: Define key concepts and theories, present models/frameworks, and critically analyze and evaluate literature. 60- Contracting with the Client: Identify client wants/needs, define consultant-client relationship, and articulate value exchange principles. 61- Research Methods: Identify and evaluate selected research methods for investigating problems/opportunity and collecting data. 62- Planning and Implementation: Demonstrate skills as a designer and implementer of an effective consulting initiative, provide evidence. 63- Principal Findings and Recommendations: Critically analyze data collected from consultancy process, translate into compact and informative package. 64- Conclusion and Reflection: Provide overall conclusion to consultancy project, reflect on what was learned about consultancy, managing the consulting. 65- Understand how to apply solutions to organisational change. 66- Introduction 67- Introduction
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