Conflict identification and mitigation techniques during implementation.

Lesson 11/20 | Study Time: Min


Conflict identification and mitigation techniques during implementation.


Conflict Identification and Mitigation Techniques during Implementation

In the world of business, conflicts are inevitable, especially during the implementation of business strategies in the hospitality and tourism industry. Conflict can arise due to various reasons such as communication gaps, differing opinions, resource allocation, or cultural differences. To ensure the successful implementation of a business strategy, it is crucial to identify potential conflicts and adopt appropriate techniques for mitigation. In this section, we will delve into real-life examples and best practices for conflict identification and mitigation.

Identifying Conflicts during Implementation

Effective conflict identification starts by understanding the potential sources of conflict. Some common areas of conflict in the implementation of business strategy in the hospitality and tourism industry include:

  • Competing priorities: Conflicts may arise when different departments or teams have conflicting goals or priorities. For example, the marketing team might want to focus on attracting new customers, while the operations team could be more concerned with optimizing processes to improve service quality.

  • Resource allocation: Disagreements on the allocation of resources like time, budget, and personnel can lead to conflicts. For example, one department might feel that they are not getting enough resources to achieve their goals, while another department might believe they are being overburdened.

  • Communication gaps: Miscommunication or lack of communication between teams can lead to misunderstandings and conflicts. For example, if a hotel's management fails to effectively communicate the objectives and milestones of a new marketing strategy, the employees might struggle to understand their roles and responsibilities in its implementation.

  • Cultural differences: In the hospitality and tourism sector, cultural differences can play a significant role in creating conflicts. This can occur when employees from diverse backgrounds have varying attitudes, values, or work styles that clash with one another.

Mitigating Conflicts during Implementation

Once potential conflicts have been identified, it is vital to adopt appropriate techniques to mitigate them. Some proven conflict resolution approaches include:

  • Open communication: Encourage open communication between all stakeholders involved in the implementation of the business strategy. Regular meetings, progress updates, and transparent reporting can help to bridge communication gaps and minimize misunderstandings. For example, a hotel could hold weekly meetings to discuss the progress of a new service launch, allowing all teams to report on their progress and voice any concerns.

  • Collaborative problem-solving: Encourage teams to collaborate in finding solutions to conflicts instead of competing against one another. By promoting a sense of shared ownership and responsibility for the success of the implementation, teams can work together to resolve conflicts constructively. The Ritz-Carlton hotel chain is known for its strong culture of collaboration, where employees are empowered to work together to solve problems and provide exceptional guest experiences.

  • Resource allocation review: Regularly review resource allocation to ensure fairness and effectiveness. By systematically assessing the needs of different departments and teams, conflicts over resource allocation can be minimized. In one instance, a hotel chain conducted a quarterly review of resource allocation, reallocating budget and personnel based on the changing needs of their business strategy implementation.

  • Cultural sensitivity training: Providing cultural sensitivity training to employees can help them to better understand and respect the diverse backgrounds of their colleagues, minimizing conflicts arising from cultural differences. For example, a tourism company operating in multiple countries might offer cross-cultural workshops to help employees navigate cultural differences and communicate more effectively.

In conclusion, conflict identification and mitigation during the implementation of a business strategy in the hospitality and tourism industry are essential for its success. By anticipating potential conflicts, promoting open communication, and fostering a culture of collaboration and respect, organizations can ensure smooth implementation and long-term success.


Identify potential conflicts during the implementation of the business strategy, such as resistance to change, resource allocation, and communication breakdowns.


The Art of Identifying Potential Conflicts 🔍

No business strategy implementation is completely immune to conflicts, be it in the form of resistance to change, resource allocation issues, or communication breakdowns. By recognizing these potential conflicts early, you can take appropriate measures to mitigate them. Let's take a closer look at these conflict areas and explore real-world examples to understand how to effectively identify and address them.

Resistance to Change: Facing the Inevitable 🔄

Change, as they say, is the only constant. And yet, it's one of the most common sources of conflict during business strategy implementation. Employees may fear losing their jobs, feel uncertain about the future, or simply find it challenging to adapt to new ways of working. To identify such resistance, look for the following signs:

  • Reluctance to participate in training or workshops

  • Increase in employee turnover or absenteeism

  • Negative comments or gossip about the changes

  • Decline in productivity or quality of work

Real-life example: When a major bank decided to introduce new technology to streamline their services, many employees were worried about losing their jobs to automation. The management team identified the resistance early on and took measures to address it, such as offering training on the new tech, providing reassurances on job security, and involving employees in the change process.

Resource Allocation: The Balancing Act ⚖️

Resource allocation, be it financial, human, or technological, can be a significant source of conflict during strategy implementation. Priorities may shift, and stakeholders may have differing opinions on where resources should be directed. To prevent such conflicts, keep an eye on:

  • Conflicting goals among departments or teams

  • Disagreements on budget allocation

  • Limited resources leading to competition among projects

  • Unclear decision-making processes for resource allocation

Real-life example: A global consumer goods company faced resource allocation conflicts when implementing a new sustainability strategy. Some departments were more focused on short-term profits, while others prioritized long-term environmental goals. By identifying this issue early, the company established a transparent decision-making process, which allowed for open communication, and ensured everyone understood the broader strategy and shared goals.

Communication Breakdowns: Staying on the Same Page 🗣️

Effective communication is the backbone of any successful implementation. However, with multiple teams, departments, and stakeholders involved, communication breakdowns can quickly become an issue. Be proactive in identifying potential communication problems by watching for:

  • Inconsistencies in messaging across teams or departments

  • Lack of clarity in roles and responsibilities

  • Misaligned expectations among stakeholders

  • Relying solely on written communication without face-to-face interaction

Real-life example: A software development company faced communication issues during the rollout of a new project management tool. The introduction of the tool was communicated through emails, leading to confusion and frustration among team members. Realizing the issue, the company organized interactive workshops and Q&A sessions, allowing for open discussions and a better understanding of the new tool and its benefits.


Mitigating Conflicts: Building a Strong Foundation 🏗️

Once potential conflicts are identified, it's crucial to address them head-on. By fostering open communication, setting clear expectations, and ensuring everyone understands the broader strategy and shared goals, you can create a strong foundation for successful business strategy implementation. Remember, early identification and mitigation of conflicts will lead to a smoother, more effective implementation process and ultimately, better results for your organization.


Analyze the root causes of the conflicts and determine their impact on the business strategy and overall organizational goals.


📌 Conflict Root Cause Analysis: Key to Effective Mitigation in Implementation

In any organization, conflicts are bound to arise during the implementation of new projects or changes in processes. One of the critical tasks in conflict management is to analyze the root causes of these conflicts and determine their impact on the business strategy and overall organizational goals. By understanding the root causes, you can develop mitigation techniques that effectively address the issues and help organizations move forward smoothly.

🧩 Identifying the Root Causes of Conflicts

Root cause analysis is a process of identifying the underlying reasons for disagreements or disputes that may arise during implementation. Some common root causes of conflicts can include:

  • Lack of clear communication: Miscommunication or insufficient information can lead to confusion, misunderstandings, and disagreements among team members.

  • Resource constraints: Conflicts may occur when resources are scarce, and team members have to compete for them.

  • Differing expectations: When different stakeholders have varying expectations about project outcomes, conflicts can arise.

  • Cultural differences: Conflicts may occur due to differences in values, beliefs, and norms among team members or stakeholders.

  • Personality clashes: Sometimes, disagreements may stem from incompatible personalities or working styles.

To identify the root causes of conflicts, you should:

  1. Gather information from all involved parties, including their perspectives and feelings about the situation.

  2. Analyze the information to identify patterns, trends, or underlying issues that may be causing the conflict.

  3. Reflect on the findings to determine the primary cause(s) of the conflict.

📈 Assessing the Impact on Business Strategy and Organizational Goals

Once you have identified the root causes of the conflicts, you must assess their impact on the organization's business strategy and overall goals. This evaluation can help you prioritize which conflicts need immediate attention and which can be resolved over time.

To assess the impact, consider the following:

  • Alignment with strategic objectives: Determine if the conflict is preventing the organization from achieving its strategic objectives.

  • Resource allocation: Evaluate if the conflict is causing inefficient allocation of resources, affecting the organization's ability to meet its goals.

  • Stakeholder satisfaction: Assess the conflict's impact on stakeholder satisfaction, both internal (employees) and external (customers, suppliers, etc.).

  • Work environment: Examine whether the conflict is negatively impacting the work environment and employee morale or productivity.

🎯 Developing Mitigation Techniques for Conflicts

Based on your root cause analysis and impact assessment, you can develop targeted mitigation techniques that address the specific issues causing the conflicts. Some common conflict resolution strategies include:

  • Clear communication: Ensure communication channels are open, transparent, and accessible to everyone involved in the implementation process.

  • Collaborative problem-solving: Bring all parties together to discuss the issue, brainstorm solutions, and reach a consensus on the best way forward.

  • Training and development: Provide training, coaching, or mentoring to help individuals develop the skills they need to work effectively with others and prevent future conflicts.

  • Mediation: Engage a neutral third party to help facilitate discussions, explore alternative solutions, and guide the conflicting parties toward a mutually acceptable resolution.

🌟 Real-World Example: Solving Conflicts in a Multinational Company

A multinational company was implementing a new software system across different regional offices. The project faced delays and disagreements among team members from various cultural backgrounds. The company conducted a root cause analysis and identified communication barriers as the primary cause of conflict.

To address this issue, the company implemented the following mitigation techniques:

  • Organized cross-cultural training to help employees understand and appreciate cultural differences.

  • Provided language courses to improve employees' English proficiency, the company's primary language of communication.

  • Developed a communication protocol to ensure that everyone had access to the same information and that updates were shared regularly.

Through these steps, the company was able to resolve the conflicts and successfully implement the new software system across all its regional offices. This experience demonstrates the importance of identifying and addressing root causes of conflicts to minimize their impact on business strategy and organizational goals.


Develop a plan for mitigating the conflicts, which may include clear communication channels, conflict resolution training, and stakeholder engagement.


Conflict Mitigation Plan for Business Development and External Audit

To understand the importance of conflict mitigation, let's first consider a real-life example. In 2014, a major automobile company faced a crisis due to a conflict between its management and workers' union. The unresolved conflict led to massive production delays, financial losses, and negative public image. To avoid such situations, it is crucial to have a conflict mitigation plan in place, which includes clear communication channels, conflict resolution training, and stakeholder engagement.

Clear Communication Channels 🗣️

The Importance of Transparent Communication:

Clear and transparent communication plays a vital role in resolving conflicts and ensuring smooth project implementation. To achieve this, establish communication guidelines that cover the following aspects:

  • Regular Updates: Schedule regular project update meetings to keep stakeholders informed about progress and issues. This enables all parties to identify potential conflicts and address them before they escalate.

  • Open Dialogue: Encourage open dialogue by providing a platform where team members can express their concerns and opinions without fear of retribution. This creates an environment where conflicts can be addressed proactively.

  • Feedback Loops: Establish feedback mechanisms between team members and stakeholders to ensure concerns are heard and addressed timely.

For example, a construction company working on a large commercial project implemented open communication channels, including weekly meetings, a dedicated email group, and a project management software. This helped them identify and resolve conflicts early, leading to successful project completion.

Conflict Resolution Training 🎓

Investing in Skill Development:

Equip your team with conflict resolution skills by investing in training programs. These programs should cover the following aspects:

  • Understanding Conflicts: Help team members identify the causes of conflicts, such as differences in opinion, expectations, and priorities.

  • Active Listening: Train employees to listen empathetically to others' concerns, which is essential for understanding their perspective and resolving conflicts.

  • Negotiation Skills: Provide training on negotiation techniques, such as collaborative problem-solving and finding win-win solutions.

For instance, a multinational corporation faced internal conflicts due to cultural differences among its employees. To address this issue, they introduced a conflict resolution training program that focused on cultural sensitivity, active listening, and negotiation skills. The training helped reduce conflicts within the company and improved overall team dynamics.

Stakeholder Engagement 👥

Fostering Collaboration and Inclusivity:

Engage stakeholders throughout the project to ensure their concerns and expectations are addressed. This can be achieved by:

  • Stakeholder Identification: Identify all stakeholders involved in the project, including employees, clients, suppliers, regulatory bodies, and local communities.

  • Inclusivity: Involve stakeholders in the decision-making process and ensure their input is considered while making project-related decisions.

  • Stakeholder Satisfaction: Monitor stakeholder satisfaction levels and address any grievances promptly to maintain positive and collaborative relationships.

A global energy company faced opposition from local communities while working on a renewable energy project. To mitigate this conflict, they engaged the stakeholders through community meetings and open forums, ensuring their concerns were addressed. The company also employed local workers and supported community development projects, which helped build trust and support for the project.

To conclude, developing a conflict mitigation plan that includes clear communication channels, conflict resolution training, and stakeholder engagement is crucial to ensure successful project implementation in the realm of business development and external audit. By fostering an environment of openness, collaboration, and inclusivity, conflicts can be identified and resolved effectively, leading to positive outcomes for all parties involved.


Implement the mitigation plan and monitor its effectiveness regularly to ensure that conflicts are being addressed and resolved in a timely and effective manner.


The Importance of Implementing and Monitoring a Mitigation Plan

In the world of business development and external audits, conflicts can arise at any time. Conflicts may emerge from differences in opinions, interests, or objectives, and may affect project implementation, stakeholder relationships, and the achievement of desired outcomes. Conflict mitigation is a crucial aspect of managing the project and ensuring its success.

The Mitigation Plan: A Proactive Approach to Conflict Resolution

A mitigation plan is a strategic document that outlines the steps and actions required to address and resolve conflicts. Implementing this plan helps to identify potential risks and conflicts, and provides a framework for addressing them effectively. The key to successfully implementing and monitoring a mitigation plan is consistency and regular evaluation of its effectiveness.

Real-Life Example: Conflict Resolution in a Multinational Company

Consider the example of a multinational company undergoing an external audit. Conflicts may arise due to differences in regulations, cultural norms, and communication styles between the auditing team and the company's management. In this scenario, the mitigation plan may include steps such as:

  • Establishing a common language and communication channels

  • Assigning dedicated personnel to coordinate interactions between the two parties

  • Creating a transparent and open environment for discussions

  • Implementing a dispute resolution mechanism

Implementing the Mitigation Plan

To successfully implement the mitigation plan and ensure its effectiveness, follow these essential steps:

Step 1: Assign Responsibility

Assign a dedicated team member or a group of individuals to oversee the implementation and monitoring of the mitigation plan. This person or team should have a strong understanding of the project, the potential conflicts, and the steps required to address them.

Step 2: Communication and Training

Ensure that all stakeholders are aware of the mitigation plan and their respective roles in its implementation. Provide relevant training and support to equip team members with the necessary skills for effective conflict resolution.

Step 3: Regular Monitoring and Evaluation

Regular monitoring and evaluation of the mitigation plan's effectiveness is crucial. This involves tracking progress, identifying any issues or conflicts that may have arisen, and assessing the effectiveness of the conflict resolution strategies in place. Regular evaluation helps to proactively address conflicts before they escalate and ensures the mitigation plan remains relevant and effective.

Step 4: Flexibility and Adaptability

The mitigation plan should be flexible and adaptable, allowing for changes in the project environment or the emergence of new conflicts. This may involve updating the plan, adjusting strategies, and refining the approach to conflict resolution as needed.

Monitoring the Effectiveness of the Mitigation Plan

Monitoring the effectiveness of the mitigation plan involves evaluating its success in addressing and resolving conflicts. This can be done through regular reviews, stakeholder feedback, and analyzing project metrics. Some key elements to consider when assessing the effectiveness of the plan include:

  • Timeliness: Are conflicts being addressed and resolved in a timely manner?

  • Communication: Are the established communication channels working effectively?

  • Stakeholder satisfaction: Are stakeholders satisfied with the conflict resolution process?

  • Project progress: Is the project progressing as planned, despite conflicts?

Real-Life Example: Evaluating the Effectiveness of a Mitigation Plan

Returning to the example of the multinational company undergoing an external audit, the effectiveness of the mitigation plan could be assessed by examining factors such as:

  • The number of disputes or conflicts resolved satisfactorily

  • The level of satisfaction among both the auditing team and company management

  • The progress of the audit and the ability to meet deadlines and objectives

By consistently implementing and monitoring the mitigation plan, conflicts can be addressed and resolved effectively, ensuring the success of the project and the satisfaction of all stakeholders involved


Adjust the mitigation plan as needed based on feedback and ongoing evaluation of the implementation process### Adjusting the Mitigation Plan 🔄


During the implementation process, it's crucial to be flexible and adaptable to new information, feedback, and changes in the project environment. Adjusting the mitigation plan based on these factors can help in identifying conflicts and managing risks effectively. Let's dive into the details of how to adjust the mitigation plan accordingly.

Real-time Feedback 📣

Actively seek feedback from project stakeholders, including team members, customers, or external partners. This feedback can come in the form of regular meetings, surveys, or informal conversations. An example of this is when a software company implements a new customer relationship management (CRM) system. The sales team might provide input on the CRM's usability, which can lead to adjustments in training or software customization for better user experience and adoption.

During the CRM implementation, the sales team reported difficulties in understanding certain features. The project manager took this feedback into account, leading to additional training sessions and customization of the software to meet the team's needs.

Ongoing Evaluation 🔍

Continuously evaluate the implementation process by monitoring progress and analyzing data. This will help in identifying any deviations from the original plan and making necessary adjustments to the mitigation plan. For instance, a manufacturing company might monitor the production rates, defect rates, and employee performance to evaluate the impact of a new production process.

The manufacturing company noticed a higher defect rate after implementing the new production process. After an investigation, it was discovered that a specific machine was causing the issue. The mitigation plan was adjusted to include repairing the machine and retraining employees on its proper use.

Monitor External Factors 🌐

Keep a close eye on external factors that can influence the project, such as changes in the market, the competitive landscape, or regulatory requirements. For example, an e-commerce company planning to expand into a new market might need to adjust their mitigation plan if new regulations were introduced regarding online sales in that region.

The e-commerce company, while expanding to a new market, discovered a recent change in regulations regarding the collection of sales tax. They adjusted their mitigation plan to include updating their payment processing systems to comply with the new tax regulations.

Encourage Open Communication 🗣️

Promote a culture of open communication within the project team. This will help in identifying potential conflicts, challenges, or opportunities for improvement early on. Encourage team members to share their thoughts and concerns, and actively listen to their input. For example, a project manager in a construction company might schedule regular team meetings to discuss progress, identify issues, and address concerns.

During a construction project, a team member brought up concerns about the structural integrity of a particular building component. The project manager took this feedback seriously, conducted further analysis, and adjusted the mitigation plan to include additional inspections and reinforcement measures.

Continuous Improvement 📈

Use the lessons learned from previous projects or earlier stages of the current project to continuously improve the mitigation plan. Identify any gaps in the existing plan and take proactive steps to enhance it. For instance, a consulting firm may review their previous engagements to identify common causes of conflict and develop strategies to prevent them in future projects.


The consulting firm found that misaligned expectations were a common cause of conflict in previous projects. As a result, they incorporated a new communication strategy into their mitigation plan, ensuring regular alignment meetings between the project team and the client.


By actively seeking feedback, continuously evaluating the implementation process, monitoring external factors, promoting open communication, and embracing continuous improvement, you can effectively adjust the mitigation plan and minimize conflicts during the project implementation.

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Class Sessions

1- Introduction 2- Marketing Strategies: Identify and evaluate marketing strategies for the hospitality and tourism sector. 3- Assessing Strategies: Assess and recommend marketing strategies for the hospitality and tourism sector. 4- Marketing Communication: Classify and show critical evaluation on marketing communication strategies for hospitality and tourism organisations. 5- Introduction 6- Strategic Planning Facets in Hospitality and Tourism 7- Theories and approaches for identifying and evaluating business strategy. 8- Strategic options for hospitality and tourism organizations. 9- Risk assessment and recommendation of suitable options 10- Business strategy development and evaluation of ethics 11- Conflict identification and mitigation techniques during implementation. 12- Introduction 13- Concepts and theories related to public policy for tourism: Analyse the history of tourism policy, evaluate various approaches to tourism policy. 14- Theories in international hospitality and tourism development: Analyse theoretical approaches, evaluate usefulness in context of international develop. 15- Affiliation between tourism and international development: Critically evaluate impacts of tourism in destinations, analyse affiliation between tourism. 16- Developing plans for tourism projects to manage development problems: Investigate and explain development issues in an international context, develop. 17- Introduction 18- Current trends in tourism: Identifying and analyzing the latest trends in tourism and their impact on the hospitality and tourism sector. 19- Changing nature of tourism: Understanding the changes in the nature of tourism, identifying the issues that arise as a result, and exploring the impact. 20- Planning for tourism development: Understanding the relationship between tourism and culture/society, exploring emerging trends in international policy.
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