Introduction

Lesson 5/20 | Study Time: Min


Introduction
to Strategic Planning Facets in Hospitality and Tourism:

 

The
hospitality and tourism industry is a dynamic and multifaceted sector that
thrives on creating exceptional experiences for travelers, guests, and
visitors. In this complex and ever-changing landscape, strategic planning is a
crucial tool that enables businesses and destinations to navigate challenges,
capitalize on opportunities, and achieve sustainable success. "Strategic
Planning Facets in Hospitality and Tourism" is a comprehensive course that
delves into the intricate dimensions of strategic planning within this unique
industry.

 









This
course is designed to provide participants with a holistic understanding of the
various facets of strategic planning specific to hospitality and tourism. By
exploring the key components of destination development, market segmentation,
customer experience, and sustainable practices, participants will be equipped
to formulate and execute effective strategic plans that enhance competitiveness
and contribute to the growth of hospitality and tourism enterprises.

UeCapmus

UeCapmus

Product Designer
Profile

Class Sessions

1- Introduction 2- Marketing Strategies: Identify and evaluate marketing strategies for the hospitality and tourism sector. 3- Assessing Strategies: Assess and recommend marketing strategies for the hospitality and tourism sector. 4- Marketing Communication: Classify and show critical evaluation on marketing communication strategies for hospitality and tourism organisations. 5- Introduction 6- Strategic Planning Facets in Hospitality and Tourism 7- Theories and approaches for identifying and evaluating business strategy. 8- Strategic options for hospitality and tourism organizations. 9- Risk assessment and recommendation of suitable options 10- Business strategy development and evaluation of ethics 11- Conflict identification and mitigation techniques during implementation. 12- Introduction 13- Concepts and theories related to public policy for tourism: Analyse the history of tourism policy, evaluate various approaches to tourism policy. 14- Theories in international hospitality and tourism development: Analyse theoretical approaches, evaluate usefulness in context of international develop. 15- Affiliation between tourism and international development: Critically evaluate impacts of tourism in destinations, analyse affiliation between tourism. 16- Developing plans for tourism projects to manage development problems: Investigate and explain development issues in an international context, develop. 17- Introduction 18- Current trends in tourism: Identifying and analyzing the latest trends in tourism and their impact on the hospitality and tourism sector. 19- Changing nature of tourism: Understanding the changes in the nature of tourism, identifying the issues that arise as a result, and exploring the impact. 20- Planning for tourism development: Understanding the relationship between tourism and culture/society, exploring emerging trends in international policy.
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