Introduction
to Strategic Planning Facets in Hospitality and Tourism:
The
hospitality and tourism industry is a dynamic and multifaceted sector that
thrives on creating exceptional experiences for travelers, guests, and
visitors. In this complex and ever-changing landscape, strategic planning is a
crucial tool that enables businesses and destinations to navigate challenges,
capitalize on opportunities, and achieve sustainable success. "Strategic
Planning Facets in Hospitality and Tourism" is a comprehensive course that
delves into the intricate dimensions of strategic planning within this unique
industry.
This
course is designed to provide participants with a holistic understanding of the
various facets of strategic planning specific to hospitality and tourism. By
exploring the key components of destination development, market segmentation,
customer experience, and sustainable practices, participants will be equipped
to formulate and execute effective strategic plans that enhance competitiveness
and contribute to the growth of hospitality and tourism enterprises.