Strategic management in hospitality and tourism is the deliberate planning, execution, and continuous adaptation of initiatives to achieve long-term goals in this dynamic industry. It involves analyzing market trends, identifying competitive advantages, and crafting comprehensive strategies to enhance guest experiences, optimize operations, and maximize profitability. In an environment marked by ever-evolving consumer preferences, technological advancements, and global competition, strategic management is paramount. It encompasses areas like brand development, sustainability practices, and innovation to ensure organizations stay relevant and resilient. By aligning resources and actions with a clear vision, strategic management shapes the success and sustainability of hospitality and tourism businesses.