BBA in Hospitality and Tourism Management

Unit 1: Sustainability in Tourism and Hospitality Management

6 Parts

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Sustainable development: Understanding the principles and stages of planning for sustainable tourism and hospitality operations.

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Public/private sector partnerships: Evaluating the pros and cons of partnerships in tourism and hospitality planning.

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Balancing supply and demand: Analyzing the effects of supply and demand on the travel and tourism industry.

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Conflict resolution: Assessing conflicts of interest in developing tourism destinations and methods for resolving them.

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Ethical issues: Explaining ethical issues in the context of tourism and hospitality management.

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Unit 2: Operations Management in Tourism and Resort Operations

5 Parts

Introduction

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Tour Operators Industry: Understanding recent trends and developments in the tour operator industry within the travel and tourism sector.

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Holiday Construction and Marketing: Evaluating the steps and stages involved in constructing and marketing holidays, assessing factors to consider.

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Resort Operations: Examining the function and structure of resort operations of tour operators, describing the structure of resort offices of difference.

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Business Strategy Development: Explaining the key areas to include in a business strategy and their importance, and analyzing the factors.

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Unit 3: Management of Visitor Attractions

5 Parts

Introduction

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Visitor Attractions: Nature, development, and management.

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Tourist Motivation Theories: Impacts and improvement.

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Needs of Different Types of Visitors: Assessment and evaluation.

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Techniques for Managing Visitor Attractions: Sustainability and potential issues.

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Unit 4: Employability and Development in the Hospitality Industry

9 Parts

Introduction

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Employability: Understanding the skills and qualities required for employment in the hospitality industry.

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Performance Evaluation: Learning how to evaluate one's own performance and recommend improvements.

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Interpersonal Skills: Developing effective communication and relationship-building skills in the workplace.

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Teamwork: Understanding the importance of teamwork and group dynamics in achieving shared goals.

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Leadership: Developing leadership skills and understanding the role of a leader in the hospitality industry.

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Motivational Techniques: Understanding how to motivate oneself and others to improve performance in the hospitality sector.

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Development Planning: Creating a development plan to improve interpersonal skills and overall performance in a hospitality context.

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Communication Skills: Developing effective communication skills to support successful teamwork and leadership in the hospitality industry.

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Unit 5: Tourism Destination Management

5 Parts

Introduction

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Tourist Destination Analysis: Understanding the characteristics and trends of national and international tourist destinations.

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Cultural Evaluation: Evaluating the cultural, social, and physical characteristics of tourist destinations and their impact on tourism.

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Future Trends: Analyzing future trends in tourist destinations based on industry statistics.

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Tourist Destination Appeal: Assessing how the characteristics of tourist destinations affect their appeal to tourists.

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Unit 6: Entrepreneurship in Tourism and Hospitality Management

4 Parts

Introduction

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Entrepreneurial Skills: Evaluate and develop skills and characteristics needed for successful entrepreneurship in the travel and tourism industry.

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Enterprise Development: Understand the process involved in developing an enterprise in the travel and tourism industry and evaluate factors.

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Business Start-Up Plan: Explain the main concepts of formulating a business start-up plan, evaluate sources of funds available for businesses.

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Unit 7: Cultural Tourism Management

5 Parts

Introduction

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Cultural and Heritage Sector: Understanding the growth, development, and purpose of the sector in the travel and tourism industry.

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Conflict Resolution: Assessing potential conflicts in the management of heritage and cultural resources and their resolution.

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Organizational Roles and Responsibilities: Evaluating the impact of different types of ownership on the management of heritage and cultural sites.

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Visitor Experience Interpretation: Understanding the significance of interpreting the visitor experience, the role of methods of interpretation.

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Unit 8: Research Project

9 Parts

Introduction

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Research Techniques: Understanding the various research techniques and methods used in formal research.

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Research Proposal: Developing a research proposal that includes critical review of key resources and an appropriate plan and procedures to carry out.

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Data Collection: Recording and collecting relevant data using suitable methods.

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Data Analysis: Applying suitable research techniques to evaluate the outcomes of the research project and interpreting the outcomes to form conclusions.

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Presentation Skills: Presenting the outcomes of the research to the target audience using an appropriate format and media.

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Ethics in Research: Understanding the ethical considerations involved in carrying out independent research and enquiry into a research topic.

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Literature Review: Conducting a comprehensive literature review to identify gaps in knowledge and inform the research questions and hypothesis.

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Research Design: Developing a research design that matches the resources efficiently and considers the relevant aspects of the research project.

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Unit 9: Cross-Cultural Management in the Hospitality Industry

9 Parts

Introduction

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Cultural Awareness: Understanding cultural differences and their impact on management.

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Communication: Developing effective communication strategies in a multicultural workforce.

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Leadership: Adapting leadership styles to different cultural contexts.

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Training and Development: Providing cross-cultural training and development opportunities for employees.

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Conflict Resolution: Managing conflicts that arise from cultural differences.

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Ethics: Understanding ethical considerations and challenges in cross-cultural management.

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Globalization: Understanding the impact of globalization on the hospitality industry and cross-cultural management.

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Customer Service: Adapting customer service practices to different cultural expectations.

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Unit 10: Destination Marketing and Branding

9 Parts

Introduction

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Destination Marketing: Understanding the basics of destination marketing and its importance in the hospitality and tourism industry.

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Branding Strategies: Developing effective branding strategies to enhance the competitiveness and attractiveness of a destination.

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Tourist Behavior: Understanding the impact of destination marketing and branding on tourist behavior.

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Destination Development: Evaluating the impact of destination marketing and branding on the development of a destination.

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Market Research: Conducting market research to identify target markets and develop effective marketing strategies.

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Digital Marketing: Understanding the role of digital marketing in destination marketing and branding.

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Stakeholder Engagement: Engaging with stakeholders to develop effective destination marketing and branding strategies.

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Destination Image: Understanding the importance of destination image in destination marketing and branding.

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Unit 11: Entrepreneurial Ventures in Hospitality and Tourism

9 Parts

Introduction

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Market research: Understanding customer needs and preferences in the hospitality and tourism industry.

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Financial management: Developing a budget and financial projections for a new venture.

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Marketing and branding: Creating a unique brand identity and marketing strategy for the new venture.

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Risk assessment: Identifying potential risks and developing contingency plans for the new venture.

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Legal considerations: Understanding the legal requirements and regulations for starting a new business in the hospitality and tourism industry.

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Human resources management: Hiring and training employees, managing staff schedules and performance.

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Operations management: Developing efficient processes and procedures for the day-to-day operations of the new venture.

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Customer service: Providing exceptional customer service to ensure customer satisfaction and loyalty.

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Unit 12: Revenue and Yield Management in Hospitality

9 Parts

Introduction

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Pricing strategies: Understanding different pricing models and how to apply them in the hospitality industry.

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Revenue optimization methods: Techniques for maximizing revenue and profitability in hospitality operations.

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Forecasting and demand management: Understanding how to forecast demand and manage inventory to optimize revenue.

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Channel management: Strategies for managing distribution channels and optimizing revenue from each channel.

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Ethics and sustainability: Understanding the ethical considerations and sustainability implications of revenue and yield management in the hospitality.

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Data analysis and technology: Understanding how to use data analysis and technology to optimize revenue and yield management in hospitality operation.

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Customer segmentation: Understanding how to segment customers and tailor pricing and marketing strategies to different segments.

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Competitive analysis: Understanding how to analyze competitors and adjust pricing and revenue strategies accordingly.

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Unit 13: Strategic Management in Hospitality and Tourism

9 Parts

Introduction

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Strategic Management: Understanding the principles and practices of strategic management in the hospitality and tourism industry.

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SWOT Analysis: Learning how to conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats in the industry.

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Competitive Advantage: Understanding how to create and sustain a competitive advantage in the hospitality and tourism industry.

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Innovation: Learning how to foster innovation and creativity in the industry to stay ahead of the competition.

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Marketing Strategy: Understanding how to develop and implement effective marketing strategies in the hospitality and tourism industry.

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Financial Management: Learning how to manage finances effectively in the hospitality and tourism industry.

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Human Resource Management: Understanding how to manage human resources effectively in the hospitality and tourism industry.

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Risk Management: Learning how to identify and manage risks in the hospitality and tourism industry.

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Unit 14: Sustainable Tourism Development and Management

9 Parts

Introduction

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Sustainable Tourism: Understanding the principles and practices of sustainable tourism development in the hospitality industry.

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Environmental Impact: Identifying strategies to minimize the negative impacts of tourism on the environment.

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Social Impact: Understanding the social impact of tourism and formulating strategies to promote sustainable practices.

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Economic Impact: Understanding the economic impact of tourism and formulating strategies to promote sustainable practices.

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Stakeholder Engagement: Assessing the role of stakeholders in sustainable tourism management and their contribution to destination sustainability.

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Community Involvement: Understanding the importance of community involvement in sustainable tourism development and management.

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Sustainable Tourism Policies: Understanding the policies and regulations that promote sustainable tourism development and management.

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Sustainable Tourism Marketing: Identifying sustainable tourism marketing strategies that promote destination sustainability.

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BBA in Hospitality and Tourism Management

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