Destination marketing and branding are strategic efforts aimed at promoting and shaping the image of a specific location, be it a city, region, or country. These initiatives use marketing techniques to attract tourists, businesses, and residents. Destination marketing seeks to highlight the locale's attractions, boost economic growth, and enhance community development. On the other hand, destination branding focuses on crafting a unique and memorable identity that sets the location apart and fosters emotional connections. These practices face challenges such as competition and sustainability but play a crucial role in driving tourism, investment, and overall development for the destination.