Strategic marketing is a comprehensive approach that organizations employ to achieve their business objectives. It involves the systematic planning, execution, and management of marketing activities to create a competitive advantage in the market. This strategy incorporates market research, segmentation, target audience identification, product/service positioning, pricing, promotion, and distribution tactics. By aligning marketing efforts with overarching business goals, strategic marketing aims to maximize customer satisfaction, brand recognition, and profitability. It adapts to changing market dynamics and consumer behaviors, enabling companies to thrive in dynamic and competitive markets.