Sustainability in Tourism and Hospitality Management signifies a fundamental shift in the industry's approach, emphasizing responsible practices that balance economic growth with environmental and social preservation. With heightened awareness of environmental impacts and ethical considerations, this field strives to minimize over-tourism, combat climate change, and protect cultural heritage. Key concepts include the Triple Bottom Line framework, ecotourism, and cultural heritage preservation. Challenges encompass over-tourism, climate change, and resource depletion, while opportunities lie in innovation, community engagement, and meeting the growing demand for sustainable travel. This exploration will delve into these aspects, offering insights and solutions for a more responsible and resilient industry.